For example, let's say you get 1000 visits to landing page A and 10 of those people fill out the form and become leads. For landing page A, you'd have a 1% conversion rate. Let's say you have another landing page, landing page B, which converts 50 visitors into potential customers for every 1000 visits. If your visitor searched for lawn care tips and ended up in a blog post you published called 10 Ways to Improve Your Lawn Care Regime, you'd better not link that blog post to an offer for a snow plowing consultation.
Make sure that your offers are related to the page they're on so you can take advantage of visitors' interest in a particular topic. The result? A 27% increase in lead generation. For inspiration, here are 15 examples of well-designed landing pages you can learn from. Better yet, personalized calls to action generate 42% more visitors than basic calls to action.
In other words, dynamic content and page personalization help you generate more leads. This email provides the recipient with great content, guides them through the funnel, and gets straight to the point. According to Forrester Research, companies that take care of their potential customers get 50% more potential customers ready to sell than those that don't, at a 33% lower cost. By optimizing your website, you can bring new customers to your business and ultimately create new leads and increase sales.
There's no place to ignore the importance of website load time when it comes to website optimization. If you can turn your website into a lead generation website, your company is facing huge growth. In this sense, a lead generation website is a website created with the main objective of attracting, encouraging and converting potential customers for a company. A website optimized for lead generation can be an invaluable resource for any company looking to increase visibility, generate leads and drive sales.
Website design is a huge topic in its own right, so be sure to check out some of the best elements of a high-quality website. Lead Genera is a UK-based specialist in website design and development, as well as in lead generation, digital marketing and e-commerce. A responsive design ensures that your website looks good on all devices, from desktops to mobile phones. If you want to be more interested in your company and want to grow as a company, you can achieve this by optimizing your website for lead generation.
If your website doesn't meet the requirements of each of these tactics or doesn't work as you'd like, the next logical step is a redesign that will help you amplify your brand and take your company to the next level. A lead generation website is a website that is designed and optimized to actively convert visitors into qualified and polite leads. More than 10,000 companies, such as Toyota and Hermes, trust Userlike to connect with their customers every day, through the website chat, WhatsApp, chatbots and more. Designing a user-friendly website means making it easy for visitors to find what they're looking for and complete the actions you want them to take.
By making a few adjustments, it's possible to design a website that qualifies and converts potential customers, and sends them directly to your inbox. As director of digital marketing at Walker Sands, I've seen a lot of incredible companies with websites that just don't hit the mark.