Web designers are responsible for the visual aspect of a web page, which includes the design, color, and typography. To improve the user experience, it is important to create a website design hierarchically, using clear headings to define the different levels of information. Additionally, make sure the site is fully operational with a keyboard, type alternative text for images, use header tags, and more. Google Web Designer provides the ability to create interactive HTML5 content.
Animations and interactive elements can be used to bring a creative vision to life and integrate with other Google products such as Google Drive, Display & Video 360, and Google Ads. The website builder can be used to customize pages, menus, and navigation. Web designers need to be aware of technical capabilities and limitations, so it is often helpful to familiarize oneself with the code to know which design options will work and which won't. This also includes knowledge of design history, understanding which design trends are still useful and which ones are outdated.
Branding can be improved by presenting the logo in an additional location, adding a measure of professionalism to the website design. Web designers who make the transition to UX design need to acquire new knowledge in other areas to increase their ability to do so in the bigger picture. Ecommerce platforms are designed specifically to help set up an online store. A good web design should be easy to use, aesthetically pleasing, and adaptable to the user group and brand of the website.
Responsive design can present difficulties in this regard, so designers should be careful when giving up control of how their work will look. The process of creating a website involves several roles including web designers who focus on establishing the visual design. To understand what a web designer does, it is helpful to browse some of the best website designs and jot down ideas that stand out. Including features such as alternative text for images, header tags, animations, interactive elements, and more will keep users connected and informed.
There is always room for growth in web design; Interaction Design Foundation is the largest online design school in the world with 130,490 graduates.