A website is a powerful tool that can be used for a variety of purposes. The most common purpose of a business website is to make money. These websites display entertaining information for visitors, such as online magazines, gossip-oriented websites, celebrity news, sports coverage, movies, art, funny websites, etc. They are designed to be easy to navigate and are updated frequently to keep users coming back for more information.
Dynamic content, such as videos, podcasts, and slideshows can make these websites more attractive. Before you start designing or redesigning your website, it is important to consider the goals you want to achieve with it. Drafting a statement of the purpose of the website is essential to creating a website with clarity and concision. Ask yourself questions like “Do I want to generate more leads so that I can close deals quickly when prospects call or ask?” or “Do I want my website to be an online store that ships directly from the website and connects to other services?”.
The purpose of an educational website is to teach its users something so that they can better understand and use its services. A perfect example of this is a doctor's office or hospital website. While many health care services must be accessed in person, these sites can be excellent resources for people interested in learning more about their health. Physicians can use this opportunity to teach their patients about the specialties that make their practice exceptional.
Social media sites can also have multiple purposes of knowledge, sales and information. Pinterest, for example, is leaning toward an informational purpose for its social media site. You can search for a specific topic and find thousands of pins that tell you recipes from other blogs and websites. Companies can also create pins that drive awareness and traffic to their product in the hope of leading to a sale.
The purpose of a website is ultimately to convert visitors into potential customers. To do this, identify the main types of users who visit your site, talk about their needs and give them a clear action step to follow. When designing and writing the content of your website, one of these purposes should be the CLEAR approach. Affiliate websites are designed for the website owner to earn passive income while service-based business websites are designed to convince website visitors that they should become customers of the service company.
Lead generating websites are designed to make customers contact the company or buy directly from the website. Being clear about the intended purpose of your website is a vitally important first step in defining a clear strategy for your website. Knowing the different types of purposes that a website can have will help you create an effective website that meets your goals.