Content is the undisputed king when it comes to website design. It's what draws people to your website and keeps them there. Experiment with different types of content, such as videos, images, and blogs, to keep your audience engaged. Your website should also be visually impressive and reflect your brand identity.
Digital marketing activities, such as social media, SEO, and email marketing, are essential to driving traffic to your website. Website usability is also important for delivering a quality experience. Start with a good site architecture and keep up with the latest web standards and accessibility standards. The most important objective of a website is to create results for your business, such as generating leads and converting them into sales and customers.
Glide Design is an Austin-based web design company that specializes in custom logos and websites. They focus on the five components of “best-in-class design”: content, usability, presentation, visibility, and results. When it comes to choosing a color scheme, pay attention to the perspectives of your brand or industry along with the demographics of your target audience. The same industrial and demographic principles can be said for the typography you choose to communicate your message.
Make sure your website loads quickly; any millisecond beyond two seconds increases your chances of losing that reader or buyer forever. On-page search engine optimization (SEO) is important for both search engines and users. Clearly label each page with title tags, H1 tags, meta descriptions, and alternative text. Website security includes encryption via an SSL certificate, PCI DSS compliance if you are accepting credit cards, and additional fraud measures to protect you and your customers.
These five elements are essential for a successful website design.