The 10 most important elements of website design An effective web design should perform its intended function by conveying its particular message and, at the same time, attracting the visitor. Several factors, such as consistency, colors, typography, images, simplicity and functionality, contribute to good website design. Simplicity is the best path to follow when considering the user experience and the usability of your website. Here are ways to achieve simplicity through design.
Color has the power to communicate messages and evoke emotional responses. Finding a color palette that fits your brand will allow you to influence the behavior of your customers towards your brand. Keep color selection limited to less than 5 colors. Pleasant color combinations increase customer engagement and make the user feel good.
Typography has an important role to play on your website. It attracts attention and works as a visual interpretation of the brand's voice. Fonts must be legible and use a maximum of 3 different fonts on the website. Navigation is the orientation system used on websites where visitors interact and find what they are looking for.
Website navigation is key to retaining visitors. If website navigation is confusing, visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key. The visual hierarchy is the arrangement of elements in order of importance.
This is done by size, color, images, contrast, typography, white space, texture and style. One of the most important functions of the visual hierarchy is to establish a focal point; this shows visitors where the most important information is. Waiting for a website to load will cause visitors to be lost. Nearly half of web visitors expect a site to load in 2 seconds or less and will potentially leave a site that doesn't load in 3 seconds.
Optimizing the size of the images will help your site load faster. A good website is designed for the reader rather than the designer. The design should be easy to navigate, load quickly, look good, and be intuitive and consistent with your brand. All of these factors are crucial for a good user experience.
This is the basics, but it works as an essential element for the success of your website, without a doubt. The anesthetic design and interesting images impress your visitors more than anything. Creative web design ideas and an attractive style are something that sets you apart from others. Achieving a balance between text and images is essential in website design.
Incorporating visual elements can make your content more informative, engaging and memorable. You've probably heard the statistics that people only remember 20% of what they read, but 80% of what they see? While the exact percentages are debated, the basic idea is not. Some people find it easier to learn and process information visually. You want potential families to find your website in online searches.
Things like responsiveness, accessibility, the use of alternative tags for images, the use of keywords in page titles and throughout the content of the page will help increase your ranking on Google. See another blog post on SEO here. Navigation Where can you go? Here are some common sense rules to remember. The buttons for navigating a website should be easy to find (at the top of the page) and easy to identify.
They should look like navigation buttons and be well described. The text on a button should be fairly clear as to where it takes you. In addition to common sense, it's also important to make navigation usable. For example, if you have a drop-down submenu, it's important to make sure that a person can access the items in the submenu without losing the drop-down menu.
In the same way, changing the color or image when hovering the mouse is an excellent answer for a user. Nick La from WebDesignerWall has an excellent article on online typography called Typographic Contrast and Flow. Header sizes, font options, colors, button styles, spacing, design elements, illustration styles, photo options, etc. Everything must have a theme so that your design is consistent between pages and on the same page.
Like data, internal links are an essential part of every successful website and can even be what makes a good website great. Internal links take website visitors from one page to another page on the same website. In other words, they save visitors time and effort by taking them directly to where they want to go. As users move from page to page, there needs to be clear consistency in the design.
Headings, fonts, sizes, elements, and buttons should look the same. As an added benefit, this internal link is ideal for the organization. Distribute CTAs throughout your site in smart locations. Using alternative text in images is a start.
However, other items may not be processed correctly. Make sure your site is accessible; test it with tools such as web accessibility. Everyone knows that the business website is the face of your company's Internet, so it's of utmost importance to create a great website design that attracts website visitors. Now, you could spend years studying the ins and outs of these disciplines, but to give you a starting point, we've put together a list of the fundamental guidelines and best practices that you can apply to the redesign or launch of your next website.
Some of the web designers don't pay attention to the idea of tracking their visitors, knowing the inquiries and sales received by the website. If your design isn't easy to use or doesn't really reflect your brand, then you're not doing your company any favors. The website is essential for a company today, and in doing so, you must consider the essential elements of a website. By knowing some web design principles and applying them to your page, you can create a visually appealing website that users will love to visit again and again.
Hello, good article, I really like that you emphasize simple design because simple designs are easy to load and have a big impact on site ranking. Users want to be able to navigate your site quickly, so you need to make sure that your website is designed with mobile device users in mind. Creating a great user experience involves making sure that the design of your website is optimized for usability (form and aesthetics) and its ease of use (functionality). Nextwebi, a leading web design company, improves the growth of its business with fast-loading, visually pleasing and easy to use websites.